Released on: September 15, 2008, 9:48 am

Press Release Author: Melissa Haddow - Executive Director

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Press Release Summary: Café Prevention introduces its newest postcard to combat the
issues facing teens as alcoholic energy drinks are becoming increasingly popular.

Press Release Body: Springfield, MO – As millions of teens head back to school, if
trend data is accurate, too many of them will be using alcohol and energy drinks to
get buzzed and wired as part of their extracurricular activities. In response to
this problem, CafePrevention.com has created its newest postcard targeted towards
drug and alcohol abuse prevention coalitions, schools, parents, and groups focusing
on underage drinking prevention. With this new alcohol awareness card, these groups
now have access to new prevention materials related to alcoholic energy drinks that
are becoming so popular among teens.

Café Prevention is pleased to announce an affordable, educational and hard-hitting
postcard designed for parents “Do You Know What’s In This Can….Your Teen Does”. As
studies show and teens can attest to, most parents are unaware of the popularity of
alcoholic energy drinks and many, by just looking casually at a can, would assume it
was a non-alcoholic energy drink. Most parents, we have found, are also unaware of
the high alcohol content in these alcoholic energy drinks. Further, they do not
understand the dangers of high caffeine use, are unaware that these drinks may be
purchased from convenience stores that many teens frequent, and may not stop to
think that alcohol use, in any form, is illegal under the age of 21.

Café Prevention’s newest postcard, designed for adults, can help spread the word
about the trends and effects of underage drinking. This alcohol abuse prevention
resource is in an ideal format to mail to parents to get them up to speed as the new
school year begins. It is also a great format to have available in physician’s and
sports medicine offices, emergency rooms, libraries, and in work environments.
Information on the postcard also discusses how some teens are mixing vodka or other
spirits with nonalcoholic energy drinks – an equally dangerous practice.

Further, data shows that mixing alcohol with caffeine may mask the effects of the
alcohol, making the user seem not as impaired as they really are. Yet, the
consequences are the same as that of too much alcohol. The use of alcoholic energy
drinks can lead to all the same risky behaviors – unplanned sex, car crashes, and
violence, as well as school failure, lost scholarships, and a negative impact on
career choices.

As most teens do not understand the inherent dangers of alcoholic energy drinks, a
new poster, designed to go along with the parent postcard, is also available and is
perfect for displaying in schools and other locations where teens frequently visit.

As a new school year begins, it is imperative to get the word out about the use of
alcoholic energy drinks by teens. Visit http://www.cafeprevention.com to view their
newest postcard, ‘Do You Know What’s In This Can…Your Teen Does’, as well as a
complete line of quality, affordable drug and alcohol prevention products.





Web Site: http://www.cafeprevention.com

Contact Details: CafePrevention.com
Community Partnership
330 North Jefferson Ave
Springfield, MO 65806
Tel: 417-888-2020
Melissa Haddow - Executive Director
mhaddow@commpartnership.org
http://www.cafeprevention.com